The IKEA Effect: Why You Overvalue Your Own Ideas (Business Psychology) скачать в хорошем качестве

The IKEA Effect: Why You Overvalue Your Own Ideas (Business Psychology)

Have you ever built something yourself and felt like it was worth way more than it actually is? That’s the IKEA Effect — a powerful cognitive bias that makes us overvalue what we partially create. In this video, you’ll learn: ✅ What the IKEA Effect is (and the science behind it) ✅ Real business examples (meal kits, software, customization) ✅ Why founders overvalue their own products ✅ How Lean Startup + MVP testing helps avoid costly mistakes Timestamps 00:00 IKEA furniture story (hook) 00:20 What is the IKEA Effect? 00:40 The science behind it (experiment results) 01:10 Business examples (meal kits & customization) 01:45 Tech examples (Squarespace, Nike, user-built products) 02:15 The dark side for entrepreneurs (overvaluing ideas) 02:50 Lean Startup & MVP lesson 03:10 How to use it correctly (3-step checklist) If you enjoy business psychology and entrepreneurship lessons, subscribe to BizNest for more breakdowns. #BusinessPsychology #Entrepreneurship #BehavioralEconomics