the indide Track Podcast series 10, ep 3, Giles Denning скачать в хорошем качестве

the indide Track Podcast series 10, ep 3, Giles Denning

This Week on The Inside Track Podcast: Giles Denning on Marketing, PerformX & Evolving an Event Business In this episode, we’re joined by Giles Denning, Co‑Owner and Marketing Director of PerformX — the UK’s premier fitness event experience designed to inspire, educate, and connect the industry. Giles shares the story of how PerformX was born, how it has grown and adapted over the years, and the strategic marketing decisions that helped turn it into a must‑attend annual event for fitness professionals. From grassroots beginnings to partnering with leading brands and speakers, the journey has been one of both creativity and constant evolution. We dive into: 👉 The origins of PerformX and why it stands out in a crowded events landscape 👉 How the marketing strategy has shifted as the brand has grown 👉 The value of storytelling, community, and positioning in fitness marketing 👉 The incredible lineup of speakers and experts featured at PerformX — and what makes their voices important 👉 Practical insights for fitness businesses on how to market with impact in 2025 and beyond 👉 How PerformX has innovated in response to industry changes, audience feedback, and market trends Whether you’re planning your next event, sharpening your marketing strategy, or curious about what it takes to build a brand with longevity — this conversation with Giles is insightful, inspiring, and full of actionable takeaways. This episode is proudly brought to you by our sponsors: FitLeads – Social Media Marketing Done Right! www.fitleads.uk Fit Supply Hub – The Fitness Industry Supplier Directory www.fitsupplyhub.co.uk Black Raccoon Consulting – www.blackraccoon.org