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This Week on The Inside Track Podcast: Steve Ruffell on the Supplier Market, Orbit4 & the Power of Great Teams In this episode, we’re joined by Steve Ruffell, General Manager of Orbit4, a company that has become a trusted name within the fitness industry supplier landscape. Steve brings decades of experience working across the fitness sector, giving him a unique perspective on how the supplier market supports gyms, operators and the wider industry. From equipment to operational support, he shares insight into how suppliers and operators can work more effectively together to build stronger, more sustainable businesses. But this conversation goes deeper than the commercial side of the industry. Steve also opens up about his personal journey and experiences, sharing a powerful story that highlights the true impact a well-trained, compassionate team can have when it matters most. It’s a reminder that behind every business, every service and every product are people — and the quality of the team around you can make all the difference. We dive into: 👉 Steve’s career journey and experience across the fitness industry 👉 The evolving fitness supplier market and what operators should look for in partners 👉 How Orbit4 works and the role it plays in supporting clubs and facilities 👉 Why strong supplier relationships are critical to gym success 👉 A powerful personal story that shows the real value of well-trained teams 👉 The lessons operators can take away for their own businesses and staff development If you want insight into the supplier side of the industry, leadership, and the importance of investing in great people, this episode is a must-listen.