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In this episode of REWORK, host Kimberly Rhodes sits down with the co-founders of 37signals, Jason Fried and David Heinemeier Hansson, to provide an update on their latest product — Campfire, under the Once umbrella — just about one month after its initial launch. Once introduces a new software paradigm where users pay just once and own it forever, departing from the conventional subscription model. The discussion delves into their pricing strategy, their emphasis on long-term profitability over immediate gains, and offers insights into what lies ahead for Once. Key Takeaways: 00:32 - Initial Reflections: Once, 30 Days In 02:03 - Setting Benchmarks: Unveiling Novel Concepts for Long-Term Success 09:58 - Embracing the Journey: Finding Joy in the Process 13:39 - Looking Forward: The Future Trajectory of Once 15:53 - Taking Risks: Navigating the Gambles of Product Launches 23:24 - Pricing Puzzles: Deciphering the Right Value Links and Resources: Once. com – https://once.com/ Campfire – https://once.com/campfire Books by 37signals – https://37signals.com/books Sign up for a 30-day free trial at Basecamp.com HEY – https://www.hey.com/ The REWORK podcast – https://37signals.com/podcast/ Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X. If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode.