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Shane Jeremy James had a vision of the exact type of company he wanted to build. He envisioned a global company that was able to enrich the lives of his employees, customers, partners, the less fortunate and whomever it came in contact with. This is when he decided to turn the Actions Of Compassion movement into a brand. Shane is challenging the ‘status quo’ of typical and generic businesses and the way they operate by building a ‘People before Profits’ business model. His teachings revolve around creating brands that last forever. Want to ask Shane a question? Submit your question to our live chat at 4 pm EST, Wednesday Nov 2nd. TIMESTAMPS 0:00 Countdown 0:05 Intro 0:33 Opening Remarks 2:33 How do you take your coffee? 3:20 What is Actions of Compassion? 4:28 What's Compassion Kingdom? 6:03 Any marketing tips? 8:46 Favourite social media platform? 13:00 How do you humanize a brand? 15:00 What we've learned... 15:50 Is this an NPO? 17:00 Vegan Theft #truestory 18:40 Do you have to pay for publicity? 20:55 How would you humanize Loblaws? 24:30 Closing Remarks WEEKLY GIVEAWAY 🎁 For those of you who are not in the area, take advantage of our weekly giveaway for a $100 PlantX Gift Card so that you can place an online order to try their chocolate. To enter, simply post a question to our live chat hosted by Sean Dollinger on Wednesday October 19th at 4 pm EST BE FIRST TO KNOW 📥 Sign up for the investor mailing list to be first to know about our press releases, our weekly giveaway, the next vodcast and more: https://investor.plantx.com/vodcast/