Ep 3: The Price Talks w/ Ed Arnold: Value-Based Pricing and Positioning скачать в хорошем качестве

Ep 3: The Price Talks w/ Ed Arnold: Value-Based Pricing and Positioning

Discover how value-based pricing can revolutionise your sales and profitability. Join Ed Arnold, a respected value coach and a co-founder of LeveragePoint, as he shares insights into aligning pricing with customer value, avoiding strategic pitfalls, and leveraging AI in pricing models. Learn practical frameworks to quantify and communicate value, empowering your sales team to win more deals. Perfect for executives and sales leaders looking to gain a competitive edge in a rapidly changing market. Start your journey to smarter pricing today! 00:00 Introduction to Pricing Expertise 03:55 The Journey to Value-Based Pricing 05:57 Learning from Mistakes in Pricing Projects 11:01 Understanding Value in Pricing 14:00 Common Mistakes in Pricing Strategies 17:00 Value Selling in Manufacturing and SaaS 19:39 Scaling Value Selling Across Organizations 23:58 Steps to Implement Value Pricing 29:11 Defining Value in Pricing 32:13 Current Challenges in Pricing 36:16 The Impact of AI on Pricing Strategies Useful Links: Follow Ed on LinkedIn:   / edarnold1   Subscribe to The Valorizer: https://edarnold1.substack.com/