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Grow your successful custom apparel business with Ricoma CEO Henry Ma's advice on Apparel Academy! Discover when to scale, track progress, and maintain a steady growth mindset. Join the Ricoma newsletter for educational blogs, videos, and live webinars: https://info.ricoma.com/newsletter To learn more, schedule a virtual demo today: https://ricoma.com/US/virtual-demo Get our latest Ricoma embroidery YouTube videos sent straight to your Facebook Messenger: https://manychat.com/l2/RiCOMA.us Follow us on Facebook to check out more of our videos and educational content, and to tune in to our Live Q&As: / ricomahq Follow us on Instagram to view more great videos and tutorials featuring custom apparel masterpieces that you can make from home: / ricomahq Follow us on TikTok for even more educational and entertaining videos: / ricomahq To receive embroidery tips and techniques from seasoned pros and get free embroidery content and advice, join our Facebook group, Embroidery & Printing Business Help: / embroideryprintingbusinesshelp To learn more about our embroidery machines, visit our website: https://ricoma.com/US 00:00 Intro 01:31 Assess Your Current State 02:46 Track Your Progress 05:00 Break Your Goals Into Smaller Ones 06:17 Be Patient Henry’s first tip for custom apparel business owners who want to set realistic growth expectations is to assess where your business is currently at. This means taking an honest assessment of your business – specifically looking for several key factors that it might be time to hire more staff or expand into other decorating methods. He explains how to ensure you’re taking steps to grow sustainably, instead of rushing into something you’re not quite ready for. Next, Henry explains how to track your progress once you’ve assessed where your business is at. He offers several key metrics that will help you to know whether you’re ready to take the next steps or not, and what areas of your business may need to improve in before scaling. Henry then explains the importance of breaking up your big goals into smaller ones. He goes over how simply looking at the big picture can prevent you from making any real headway, and how examining your progress in smaller increments can help you to stay on track, and adapt if needed. Finally, Henry goes over why it’s crucial for custom apparel business owners to be patient as they grow their businesses, and how it can help you to build consistency and persistence over time.