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Are you a custom apparel decorator looking for tips on how to market your business effectively? On this week’s episode of Apparel Academy, Ricoma CEO Henry Ma offers his expert advice to decorators on how to grow their client base and build their brand identity. From how to find your first clients to the importance of developing your online presence, these tips will help you to get your name out there and help you to run a profitable business. Join the Ricoma newsletter for educational blogs, videos, and live webinars: https://info.ricoma.com/newsletter To learn more, schedule a virtual demo today: https://ricoma.com/US/virtual-demo Get our latest Ricoma embroidery YouTube videos sent straight to your Facebook Messenger: https://manychat.com/l2/RiCOMA.us Follow us on Facebook to check out more of our videos and educational content, and to tune in to our Live Q&As: / ricomahq Follow us on Instagram to view more great videos and tutorials featuring custom apparel masterpieces that you can make from home: / ricomahq Follow us on TikTok for even more educational and entertaining videos: / ricomahq To receive embroidery tips and techniques from seasoned pros and get free embroidery content and advice, join our Facebook group, Embroidery & Printing Business Help: / embroideryprintingbusinesshelp To learn more about our embroidery machines, visit our website: https://ricoma.com/US 00:00 Intro 01:20 Tip #1: Think local 03:36 Tip #2: Determine your niche 06:58 Tip #3 Create a strong online presence Henry’s first tip for new custom apparel decorators looking to market their businesses is to think locally. He explains the importance of spreading the word to family, friends and colleagues that you’re available to take on orders is the first step toward getting new clients. Henry goes on to list some pro tips for what to do when marketing yourself locally so you can make the biggest impact. Next, Henry discusses two key ways for decorators to determine their niche, which can help you to understand a specific target audience’s needs, or to become an expert on a particular product. Finding success in a particular niche can help you to ultimately expand your business into other verticals, and serve a wider variety of clients and organizations. Finally, Henry talks about how creating a strong online presence can help to build your reputation and brand identity. Being able to showcase your work on social media, a free listing site like Google or Yelp, or your own website is a great way for potential clients to see what you’re capable of and get a sense of your particular style.