How to Stay Relevant & Competitive in the Custom Apparel Industry скачать в хорошем качестве

How to Stay Relevant & Competitive in the Custom Apparel Industry

Do you want to learn how to keep your business relevant in the highly competitive custom apparel industry? On this episode of Apparel Academy, Ricoma CEO Henry Ma will offer his top 5 tips for helping your business to stand out in an ever-changing world of decorated apparel. From staying up to date with the latest trends to learning how to market yourself effectively, these time-tested tips will help your business stay busy and in-demand season after season. To learn more, schedule a virtual demo today: https://ricoma.com/US/virtual-demo Get our latest Ricoma embroidery YouTube videos sent straight to your Facebook Messenger: https://manychat.com/l2/RiCOMA.us Follow Ricoma on Facebook to check out more of our videos and educational content, and to tune in to our Live Q&As:   / ricomahq   Follow Ricoma on Instagram to view more great videos and tutorials featuring custom apparel masterpieces that you can make from home:   / ricomahq   Follow Ricoma on TikTok for even more educational and entertaining videos:   / ricomahq   To receive embroidery tips and techniques from seasoned pros and get free embroidery content and advice, join our Facebook group, Embroidery & Printing Business Help:   / embroideryprintingbusinesshelp   00:00 Intro 01:04 #1 Define your niche 03:44 #2 Keep up with trends & tech 05:26 #3 Keep an eye on the competition 06:53 #4 Master your craft 08:13 #5 Be open to new opportunities We begin this episode with Henry discussing the importance of “niching down” to define your market effectively, so that you can be sure that your product is being directed at the relevant customer base. Then, Henry goes over why it’s crucial to stay up to date on the latest trends in the industry, as well as the best ways to do this. Next, Henry talks about why you need to keep an eye on the competition, from their websites to their social media feeds, to scope out the latest products they’re offering and how they’re marketing themselves. This will help you see how you stack up against them and refine your own products and marketing to stand out. Then, Henry goes over the importance of mastering your craft and providing good quality products, because no matter how good your marketing is, nothing can replace quality when it comes to beating the competition. And finally, Henry discusses why you should be open to new opportunities that present themselves to you, like shifting your business model to become a one-stop-shop for print and embroidery.