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Want words that sizzle—without sounding like everyone else (or AI)? In this Power Your Profits episode, Dr. Susie Carder sits down with Laura Belgray—founder of Talking Shrimp, co-creator of The Copy Cure, TV promo writer for NBC/Bravo/HBO, and author of the hilarious, no-BS memoir Tough Titties. Laura breaks down how to find your voice, ditch vague “coach speak,” and write copy that turns browsers into buyers—by being unapologetically you. You’ll learn how to: Pass the Steven Spielberg Test (add cinematic specifics so your copy pops) Use stories (not drama dumps) to sell—ethically and effortlessly Sound like you (even if a copywriter or AI helps draft it) Avoid the cringiest copy mistakes (vague, cliché, over-polished) Borrow Laura’s process for capturing a client’s true voice Title like a pro and punch up headlines without losing authenticity Guest Links: • IG: @laurabelgray 📢Are you a businesswoman wanting to grow to $1M - 10M/yr? Take a FREE assessment here: https://www.videoask.com/f0n3b2r7n ✔️ Check out our client results: • Client Results Join Our Community Here: / poweryourprofits 🗣️ TALK TO ME ON SOCIAL MEDIA 👇 Instagram ► / susiecarder Facebook ► / susiecarder LinkedIn ► / Twitter ► / susiecarder 📗 MY BOOK “POWER YOUR PROFITS” 👇 https://susiecarder.com/power-your-pr... 🤔 ABOUT SUSIE CARDER 😃 I am not your average business coach. I have helped thousands of businesses achieve exponential growth, create radical business strategies and blast from ordinary to explosive! I BELIEVE BUSINESS SHOULD BE FUN, NOT PAINFUL! I am passionate about business owners living a life that is fulfilled! Achieving holistic success is a priority for me and my clients. My commitment is that all of my clients are paid the value they bring to their business and are the first to be paid not the last. #SusieCarder #SusieSnacks #makeitrainsusiecarder Chapters: 00:00 Meet Laura Belgray: Copywriting Queen 02:00 Podcast Intro & What to Expect 03:40 The Origin of 'Tough Titties' Book 07:20 Crafting Authentic Copy For Big Names 10:15 Finding & Capturing Your Unique Voice 12:40 AI in Copywriting: Pros, Cons & Pitfalls 15:10 Specificity: The Secret to Wow Copy 18:30 Empowering Authenticity in Messaging 21:20 Spotting & Avoiding Industry Charlatans 23:40 From TV Promos to Digital Copywriting 26:40 The Evolution of Laura's Career Path 29:20 Book Highlights: Juicy Stories Inside Tough Titties 32:00 Common Copy Mistakes & How to Fix Them 34:40 Practical Tips: How to Stand Out in Your Message 38:00 How To Connect & Learn More From Laura