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The workbook I talk about in the video 👉 https://shorturl.at/uNx1v ⸻ Most adventure and experiential travel businesses plan the year ahead the wrong way. They jump straight into goals and fixes without properly reviewing what actually happened, where time and margin were lost, or what needs to change behind the scenes. In this video, I walk you through a focused, practical method for reviewing 2025 and planning 2026, specifically for adventure, experiential and experience-led travel businesses. This is not a background watch. It’s a note-taking, follow-along session designed to help you: • improve guest experience • increase retention • reduce manual work • and create more space to work on the business I take you through how to review 2025 properly, identify patterns across customer experience and operations, and set outcome-based priorities for 2026 that actually get implemented. If your travel business still feels reactive, manual, or overly dependent on you, this will resonate. Let me know your thoughts in the comments. And if you’re new here, subscribe content on customer experience and operations for adventure and experiential travel businesses. Chapters: 00:00 – Introduction and who this is for 01:55 – How to use this process 2025 Review 03:10 – Who needs to be in the room 05:05 – What data to gather before you start 07:45 – Key 2025 review questions 11:10 – Identifying patterns across experience, time and margin 15:40 – Priorities vs nice-to-haves from 2025 2026 Planning 18:20 – Defining the end picture for 2026 20:30 – Choosing outcome-based priorities 23:00 – Reverse engineering the year 26:10 – Ownership, tracking and review 29:30 – Final thoughts and next steps