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This week on The Digital Download, we are debunking the biggest myth in Generative AI: that the secret lies in the perfect prompt. It doesn’t. If you are frustrated that your AI content sounds like a robot or "brand doublespeak," it isn't because your prompt was bad. It’s because your context was empty. I am joined by Tim Hughes, Adam Gray, Tracy Borreson, and Richard Jones to discuss why "Prompts are processes, but Context is what tells you which process to trigger." We will dive into: The Prompt Myth: Why the industry obsession with "Prompt Engineering" is a distraction from the real work of "Context Building." The "New Intern" Problem: Why treating AI like a magic button fails, and why you need to onboard it like a human teammate with a clear job description. The Beige Trap: How to stop your AI from generating generic "brand doublespeak" and force it to speak with your unique brand voice. Building Your Second Brain: How to create a "Single Source of Truth" that houses your business context, preventing hallucinations and ensuring consistency. The BYOAI Revolution: Why the future isn't about the company's AI, but about "Bringing Your Own AI" to work—and the governance nightmare that follows. Join us to learn why you don't need a better prompt library—you need a better onboarding process for your digital teammates. We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is keenly encouraged! For more information on myself Timothy Hughes (Tim Hughes), social selling, digital selling, Revenue Operations RevOps or my company, DLA Ignite then follow these links Company Website: DLAIgnite.com Linkedin: / timothyhughessocialselling X (Twitter): / timothy_hughes YouTube: / timothyhughes1 Meta (Facebook): / timhughessocialselling Instagram: / tim_hughes1 Clubhouse: @timothy_hughes Tik Tok: / timothy_hughes