Why Most Brands Sound the Same (And How to Fix It) скачать в хорошем качестве

Why Most Brands Sound the Same (And How to Fix It)

Scroll through ten brands in the same category, and they all start to sound identical. “High quality.” “Customer-first.” “Built different.” Nothing is technically wrong, but none of it sticks. In this video, I break down why most brands sound the same, not because they’re lazy or uncreative, but because they’re afraid to commit to meaning. We’ll unpack: – Why differentiation usually fails – Why changing words doesn’t fix a meaning problem – How brands drift toward safety and lose identity – The four questions that define real brand meaning – How meaning turns into consistent, memorable execution This isn’t about clever copy or trendy positioning. It’s about building a brand that actually stands for something, and sounds like it. If you’re a marketer, founder, or creative working on a growing brand, this will change how you think about messaging, positioning, and differentiation. Thanks for watching.