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BBH recreated its iconic ad for Johnnie Walker, 'The Man Who Walked The World', to launch the manifesto of our new IPA President, Karen Martin. In 'The Woman Who Walked Soho', Karen took to the streets in her trademark leopard print, in a passionate address to industry leaders and IPA members which set out to celebrate the pivotal role creativity plays in shaping the industry and the immense value it brings to the economy, and British culture. CREDITS Campaign title: THE WOMAN WHO WALKED AROUND SOHO Advertising agency: BBH London & Creators Inc AGENCY CCO: Alex Grieve Creative Director: Lawrence Bushell Designer: Fabian Adkins-Krijgsman Designer: Lucia Volpe Client Managing Director: James Rice Head of Film: Georgina Kent Project Manager: Khairah McFarlane PRODUCTION Director: Jamie Rafn MD/EP: Chris Barrett, Creators Inc Executive Producer: Faye Rizzo DOP: Fede Alfonzo Gimbal Operator 1: Ben Holmes Gimbal Operator 2: Paddy Bartram Focus Puller 1: Ben Woodbridge Focus Puller 2: Jarod Kemp Sound Recordist: Aroa Fuentes BTS Photographer: Charlie Havord EDIT Edit Company: Marshall Street Editors Editor: John Mayes Editor: Oliver Morgan Head of Production: S.J. O’Mara POST PRODUCTION Post-Production: ETC Electric Studios MD: Ben Honour Producer: Emma Hughes Colourist: Megan Lee VFX Lead: Kingsley Bailey Post Producer BBH: Charley Rowland SOUND Sound Studio: String and Tins MD: Rachel Hough Engineer: Culum Simpson Sound Producer: Katie Buxton MUSIC Music: Adelphoi Composer: Jamie Masters Bagpiper/Composer: Christopher Thomson FULL CAST Piper: George, The London Piper Karen Martin, CEO, BBH London Sir John Hegarty, Founder, BBH London Alex Grieve, Global CCO, BBH London Nick Gill, ECD, BBH London Felipe Serradourada Guimaraes, ECD, BBH London Shelley Smoler, CCO, Lucky Generals Richard Brim, CCO, Adam & Eve DDB Lynsey Atkin, CCO, McCann London Ana Balarin, CCO, Wieden + Kennedy Hermeti Balarin, CCO, Wieden + Kennedy Jules Chalkley, Chief ECD, Ogilvy UK Antony Nelson, ECD, Adam & Eve DDB Mark Elwood, CCO, Leo Burnett UK Noel Bunting, CCO, Publicis London Genevieve Gransden, Creative Director, BBH London Selma Ahmed, Creative Director, BBH London Nils Leonard, Founder, Uncommon Extras - Researchers Tabitha Barnett Michelle Coverley Muhammad Sallem Luke Coster Extras - Creatives Ash Hamilton, Senior Creative, BBH London Rory Reames, Film Producer, BBH London Khairah McFarlane, Project Manager, BBH London