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Trying to run Twitter ads but confused about the whole conversion tracking part? Don't worry, you're not alone; conversion tracking is an extremely technical subject but is VITAL to the success of your campaigns. Properly place tracking pixels help you: 1. Determine which types of targeting are helping you reach the highest quality prospects. 2. Understand which messages are resonating most with your market. 3. Feed the Twitter ad algorithms the data it needs to help you scale your campaigns. All that being said, it's easy to get overwhelmed in all the talk of pixels, tags, code snippets, and conversions...and that's why we've broken down the specifics of conversion tracking in this AdSkills tutorial. AdSkills teacher, John Belcher, walks you through what exactly is happening (in plain English!), why it's important, the required steps to do things correctly, AND some advanced tactics that pros use. ====================== Links Mentioned In This Video: Tracking 101 Mini-Course: https://goo.gl/VFYyqk Bulletproof Twitter Ads: https://goo.gl/EdtcF2 Twitter Pixel Helper: https://goo.gl/63WdWo Conversion Tracking Masters: https://goo.gl/u5HAfn