Fake Conversions: Metrics Lie, Truth Wins | Ep. 49 w/ Dana DiTomaso (Analytics Playbook) скачать в хорошем качестве

Fake Conversions: Metrics Lie, Truth Wins | Ep. 49 w/ Dana DiTomaso (Analytics Playbook)

⚡ Want a reality-first leadership foundation (clarity, energy, execution)? Book a Transition Leadership Foundation Call (20 min): https://calendly.com/adamwbarney/foun... If your “conversions” are just page views…you’re not reporting performance. You’re committing fraud with better fonts.  In this episode of Is Anything Real?, I’m joined by Dana DiTomaso (President, Kick Point | Founder/Instructor, Analytics Playbook) to call out conversion theater and rebuild measurement that leaders can actually trust. This is marketing + leadership in the same conversation: because when teams get punished for telling the truth, the dashboard becomes a fantasy novel. What we cover (with receipts) • The most egregious conversion setup Dana’s seen: a tag that “turns every page into add-to-cart/checkout”… and magically “prints revenue.”  • Why “contact page views” are not leads—and why some agencies still report them as conversions.  • Why GA4 vs ad platform numbers drift—and when “way off” means your triggers aren’t measuring the same thing.  • The metric Dana would nuke from orbit: bounce rate (use engagement rate instead).  • The one move agency founders should make this week: measure the new metric correctly, then wean clients off the old bad metric without breaking trust.  Connect with Dana • Dana on LinkedIn (best place to engage):   / dditomaso    • Kick Point: https://kickpoint.ca/ • Analytics Playbook site: https://analyticsplaybook.com  Work with Adam Transition Leadership Foundation Call (20 min): https://calendly.com/adamwbarney/foun...