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In this special Season 3 premiere of UX Leadership by Design, Fuzzy Math co-founders Mark Baldino and Ben Ihnchak sit down live with their team for a candid Q&A reflecting on nearly 18 years of building a UX consultancy. From stakeholder management and work-life balance to founding lessons and company culture, the two share honest insights on what it really takes to lead and grow a design firm. Whether you’re a UX leader, aspiring founder, or design professional, this episode is packed with real-world wisdom from two people who’ve lived it. Key Takeaways Trust is the foundation of a lasting co-founder relationship Selling on relationships and outcomes matters more than selling on process Helping people grow in their careers is one of the most rewarding parts of running a firm Work-life balance looks different for everyone — knowing your priorities is what matters Transitioning from founder-led to a leadership team model is a game changer Stakeholder management is both the hardest and most rewarding part of consulting Culture doesn't disappear when you go remote — it just requires more intention You don't have to be passionate about every part of running a business to be great at it Chapters 00:00 — Welcome & Intro: A Special Live Season 3 Premiere 01:00 — Introducing Ben Ihnchak: 18 Years of Fuzzy Math 02:24 — What Would Surprise You About Your Co-Founder? 05:10 — Advice We Wish We Had When Starting Out 09:28 — Work-Life Balance as a Founder & Parent 14:34 — Biggest Accomplishments & Milestones at Fuzzy Math 19:15 — Misconceptions About UX & Stakeholder Challenges 27:37 — How Fuzzy Math Started & What We’ve Learned 42:24 — Audience Q&A & Closing Thoughts