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Clarity Wins in a Noisy Year

When everything feels urgent, clarity wins. Trust, structure, and focus are core to who gets heard. In this mailbag edition, Steve Halsey and Anne Green take on this podcast season’s most asked questions from communicators, marketers and other leaders. They revisit the communication function’s “seat at the table” debate through the lens of reputation as a business asset, and explore how values alignment works in the real world when individuals and organizations pull in different directions. They break down why hybrid comms structures can deliver both alignment and agility, and why clarity is currency in a noisy year. You will also hear how GEO and AI are reshaping visibility, why proof beats posture, and how the best leaders embrace paradox and think in systems. In this episode: • What the “seat at the table” conversation gets wrong, and how to prove value with reputation and results • Alignment and agility in practice, and why hybrid comms models are gaining ground • GEO, AI, and the move from traffic to trust with citation-friendly content and steady proof • Leadership in uncertainty, from leaning into transparency to embracing paradox and systems thinking