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Rethinking Productivity in the Age of AI

Productivity is not just about speed and output. In a world of burnout, constant pings, and emergent AI, the real advantage is learning how to do less better. Anne Green welcomes author, public speaker and creativity catalyst Natalie Nixon back to Building Brand Gravity to unpack her new book, Move. Think. Rest. along with the big question it asks: how can we understand “productivity” differently? Natalie traces how industrial era assumptions around productivity still shape modern work, then offers a more human operating system that integrates movement, reflection, and rest as inputs to higher quality thinking. They talk about why rest is not a reward but risk mitigation, how leaders can build cultures that make space for creativity, and why we are not in a tech revolution so much as a human one. The conversation gets practical on what needs to change inside organizations, from meeting norms and attention habits, to value based pricing and small prototypes that help systems evolve. In this episode: • Why “do less better” is a productivity upgrade, not a step back • The MTR (Move. Think. Rest.) Framework and how it supports better judgment, focus, and creativity • Why rest creates operational resilience, plus micro breaks and sabbaticals that work • Why it’s critical to start moving from billable hours to contracts based on value and outcomes, and how using prototypes and asking better questions can help us get there 0:00 Introduction 0:39 AI and the Human Factor 6:08 Introducing Natalie Nixon 7:20 Do Less Better 10:10 Understanding Productivity 16:30 The MTR Framework 21:52 Movement Hygiene 23:00 Rest as Risk Mitigation 28:36 The Human Revolution 33:19 Billable Hours vs Value-Based Pricing 38:33 Prototyping Change 42:47 Metaphors for Leadership 47:49 Seeds to Cultivate 52:38 Closing Thoughts