Building Web2App Funnels: Interview with web2wave Founder Igor Lyubimov (ex-Lingualeo, ex-Edwin.ai) скачать в хорошем качестве

Building Web2App Funnels: Interview with web2wave Founder Igor Lyubimov (ex-Lingualeo, ex-Edwin.ai)

Web2app funnels are delivering higher LTV/CAC ratios than direct app installs for scaling mobile apps. In this interview, Katya Madonova (Marketing Lead at web2wave) talks with founder Igor Lyubimov about how these funnels work and why apps like Noom, BetterMe, and Headway use them for paid acquisition. Igor previously scaled Lingualeo to 20 million users and raised funding from Y Combinator, General Catalyst, and Google for his chatbot startup Edwin.ai. He shares the technical challenges of building compliant web2app funnels, payment integrations, attribution setup, and specific AB testing strategies for quiz flows and paywalls. What we discuss in this video: • Igor's journey from Lingualeo (20M users) to founding web2wave • How he validated the idea at a conference before building the product • Psychology behind converting quiz funnels (40-50 screen flows that visualize problems and solutions) • Payment integration options: Stripe, Paddle, Primer, Checkout.com, Braintree, and others • Getting started: research, AI generation, payment setup, SDK integration, launching traffic • First AB tests to run: first screen experiments, paywall structure, downsells and upsells • Web vs mobile paywalls: 13 blocks for web (users know nothing about you) vs simplified mobile screens • Why web funnels deliver higher LTV/CAC ratios web2wave currently serves 100+ clients across health, fitness, utilities, education, and other verticals, processing millions in payments monthly. The platform starts at $199/month and only charges after you launch paid traffic. Visit web2wave.com to try the platform or book a call with our team. 0:00 - Introduction 2:04 - How web2wave started 4:52 - Launching with no MVP 5:31 - Market opportunity 7:15 - Platform capabilities 8:44 - Mobile SDK integration 9:17 - Client profiles 10:25 - Funnel psychology 11:43 - Getting started 14:16 - Pricing model 14:53 - First 3 AB tests 17:09 - Web vs mobile paywalls 18:09 - Why test web funnels