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In this episode of The Premium Mindset, Cameron Bawden and Evan Ritchey dive deep into how gamifying your business can transform company culture, increase employee engagement, and drive serious performance. They unpack how a simple idea like a “badge vest” at Green Mango evolved into a full-fledged KPI-based recognition system—and why most businesses fail to create the consistency and systems to make it work. Cameron and Evan share stories from the trenches, lessons from scaling service businesses, and practical ways to build out an entire year of incentives your team will actually care about. If you're a founder, operator, or leader in a performance-based business—this conversation is a blueprint for building a culture people want to win in. If you're interested in becoming a Coconut Cleaner franchise owner, visit us at https://coconutcleaningco.com/franchise/ Also check out https://coconutcleaningco.com/ Chapters 00:00 – Intro: Filming in Austin Zayback’s Studio 01:12 – The Origin of Cameron’s “7 Points” for Success 03:40 – From Scout Badges to Business KPIs: The Vest System 06:00 – Making Recognition Cool for Grown Men 08:30 – How Gamification Drives Accountability & Results 10:45 – The Downside of Inconsistent Incentives 12:50 – Creating Systems That Scale Culture 15:10 – Digital Badges & the Future of Recognition 17:20 – Real-Life Inspiration: Walmart’s 35-Year Badge 19:10 – Building a Full Year of Competitions 21:00 – Aligning the Team Around a Clear Vision 23:00 – Final Thoughts: Why Systems Beat Intention