Scaling with Stability: How To Grow Without Losing Control with Jordan Brown скачать в хорошем качестве

Scaling with Stability: How To Grow Without Losing Control with Jordan Brown

Sometimes the best careers start with zero intention. Jordan Brown showed up to a Pulte Homes interview in 2005 just for practice. Twenty years later, he's Director of Sales and Marketing at Graham Hart Home Builders, guiding a 30-year custom builder through one of the trickiest transitions: scaling from boutique to production without losing what makes them different. In this conversation we get into the real mechanics of growing a homebuilding company when you care about more than just numbers. Jordan's hiring philosophy challenges conventional wisdom. He pairs green rookies with seasoned veterans intentionally: "I love bringing in fresh energy, folks you don't have to untrain. The seasoned veteran can pour into the new person, and vice versa, the new person brings technology, AI, fresh ideas that maybe a 20 year veteran never thought of." The Graham Hart story is happening right now. Shawn Goff built a reputation over three decades doing custom luxury homes in Colleyville, Texas. Then they asked: what if we could scale but not lose what makes us different? "We were very comfortable being a small, family run custom luxury builder. But we had the opportunity to start saying, maybe we want to scale up. Here's the tether: keeping the same culture and feel, because you can work years to put it where it needs to be, and it takes two seconds to lose it." Jordan brought structure fast: HubSpot CRM, strategic marketing partnerships, operational systems from national builders. They're closing in on 100 homes this year, with a pipeline supporting 300 annually by 2028. But the jump from 100 to 250 homes isn't just bigger numbers: "Everything changes. Your personnel, your SG&A, how you manage capital. Too many companies grew too quickly and fell apart. You need to be very careful and systematic." On overleveraged builders, Jordan's answer is perfect: the first sign is a silent sales team. When leadership stops listening, salespeople see the writing on the wall. His leadership philosophy: "My old sales leader said, 'My goal is to coach you to where other companies want to steal you away. But my goal is you want to stay.' It takes confidence to coach and grow people knowing they'll find great things for themselves." The post-sale experience at Graham Hart is worth noting. They hand keys personally, follow up multiple times in 30 days, and send surveys at 45 days to keep evolving. As Jordan says, most builders forget homeowners after closing. Jordan survived starting in 2005 right before the crash and joining Graham Hart in October 2023 when rates spiked to 8.5%. But that's the thing about rough seas and good sailors. --- About Jordan Brown Jordan is a recognized leader in homebuilding with over 20 years of experience in sales, marketing and executive leadership. Recently recognized as NAHB Silver Award winner for "Sales Manager/Leader of the Year", 2025 Dallas Builders Association "Sales Director of the Year" and Professional Builder's "40 Under 40". Part of Jeff Shore's Alumni Roundtable and Chad Sanschagrins Betterment Circle, Jordan believes in continuous self-improvement and projecting positive energy. Most importantly, he's a father of three girls and husband to a powerhouse wife. Connect with Jordan: Website: www.grahamhart.com LinkedIn: www.linkedin.com/in/jorbrown Instagram: @jbrown_TX --- Follow Builder Straight Talk: Web: https://BuilderStraightTalk.com LinkedIn:   / michaelkrisa   Facebook:   / builderstraighttalk   Instagram:   / builderstraighttalk   CHAPTERS: 00:00 Introduction 00:37 Sound Capital 02:21 Welcome Jordan Brown 03:09 Jordan's Journey to Home Building 06:15 Hiring Fresh Talent 10:58 Mentorship and Team Dynamics 14:33 Scaling Up: Custom to Production 30:36 Financial Strategies and Market Adaptation 36:28 Marketing and Brand Evolution 38:48 Planning the Year Ahead 39:17 Effective Sales Strategies 40:09 Starting from Scratch: CRM and Sales Tips 42:20 Internal vs. External Sales Teams 45:10 Celebrating Homebuyers 51:46 Community in Developments 53:39 Future Goals and Industry Insights 57:08 Rapid Fire Questions 01:00:50 Personal Reflections and Values 01:09:32 Final Thoughts #BuilderStraightTalk #ConstructionPodcast