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Craig Neal didn't come up through the usual channels. He has no degree. What he does have is a story that starts in Scotland, takes a sharp turn at a funeral, and winds through Thailand, the South of France, Fort Lauderdale, a decade on private yachts, and eventually into American home building. Craig was set up to take over his father's motorbike showrooms in Scotland. Then he attended the funeral of a vendor's infant child, and something shifted permanently. "When I saw it going into the cremation, I had to stand up and walk out. It was like a light bulb went off in my head that life's too short. Within three months I sold my house, sold my puppy, quit my job at my dad's company, and moved to Australia." That willingness to walk away from a comfortable path became a pattern. Thailand, back to Scotland, then dock-walking in the South of France and Fort Lauderdale, hoping to land work on private yachts. He got his break as a deckhand on a celebrity's yacht in the Bahamas, rose through the ranks over ten years, and ended up as first officer on John Henry's yacht (the Red Sox owner), managing crew, safety, customs, and daily operations. "The guests would be on deck holding the rail, looking out to sea, but once they left, you had to wait till they were out of sight and then come out to buff out the fingerprints on the stainless steel so it was perfect." After leaving yachting to start a family, Craig stumbled into residential construction almost by accident. A real estate agent in Nashville introduced him to new construction, he got hooked, and when the local builder got acquired by Meritage Homes, they offered him a job. He had two weeks to get his real estate license. He passed with no backup plan. From there he moved through Meritage, David Weekley, and other national builders, rising from sales assistant to senior management. He and Michael dig into what the big builders do differently during downturns, why overexpansion kills culture, and what it takes to protect your team. "Culture can be destroyed by one person. And the higher up that person, the more they can destroy the culture." Craig also talks about his new role at Stancil Services, a Charlotte-based trade company, his board seat chairing the NAHB membership committee in Charlotte, and what legacy means to him: "They are my legacy. I now have the opportunity to raise three children that are focused on helping other people." Connect with Craig Neal on LinkedIn: / craig-neal-6442b062 Follow Builder Straight Talk: Web: https://BuilderStraightTalk.com LinkedIn: / michaelkrisa Facebook: / builderstraighttalk Instagram: / builderstraighttalk Chapters: 00:00 Introduction 01:03 Sound Capital 02:43 Welcome Craig Neal 03:34 From Scotland to the US 04:35 Life-Changing Moments and Travels 07:13 Adventures in the Yachting Industry 14:45 Family Life and New Beginnings 18:23 Entering the Construction Industry 26:28 Rising Through the Ranks in Home Building 28:05 Philosophy and Reflections on Life and Career 32:10 Unveiling the New Role 32:25 Joining Stancil Services 34:53 Reflecting on American Opportunities 35:34 Value of Hard Work 37:48 Generational Differences in Work Ethic 40:30 Importance of Trade Skills 47:57 Navigating Market Challenges 53:56 Leadership and Industry Involvement 01:01:29 Legacy and Family Values 01:03:46 New Opportunities