ILRD in Mobile Games: How Impression-Level Revenue Data Improves Monetization & ROAS скачать в хорошем качестве

ILRD in Mobile Games: How Impression-Level Revenue Data Improves Monetization & ROAS

ILRD (Impression Level Revenue Data) is one of the key technologies in mobile game monetization. It sends data about the revenue from every ad impression together with the user identifier. This allows developers to accurately calculate user LTV, optimize ROAS campaigns, analyze ad revenue, and build an effective hybrid monetization model (IAP + IAA) in mobile games. Speaker — Oleg Shlyamovych, CEO CAS.AI In this video, we explain how ILRD works in mobile games, how it integrates through ad mediation, and why scaling user acquisition and advertising campaigns becomes difficult without it. ⏱ In this video you will learn: 00:00:05 — What ILRD (Impression Level Revenue Data) is and why it is a key analytics tool for mobile games 00:00:18 — How ILRD works: sending data about the value of each ad impression 00:01:16 — Transparent user LTV: accounting for IAP and ad monetization (IAA) 00:01:41 — Why ILRD is critical for ROAS campaigns and ad network algorithms 00:04:18 — How ad mediation works: bidding networks and waterfall networks 00:10:00 — How ROAS campaigns work in mobile UA and how revenue optimization is performed 00:13:03 — Why discrepancies occur between ILRD, ad networks, and MMP If you want to scale mobile game revenue, work effectively with ad networks, and build data-driven user acquisition, understanding ILRD is essential. 🔗 If you are looking to scale your game or optimize its monetization, learn more on our website: https://cas.ai/?utm_source=youtube_en... 🎥 Watch the video until the end to understand how to properly use ILRD to optimize monetization and advertising campaigns. 💬 Share in the comments: Do you use ILRD in your mobile games? Have you experienced discrepancies between ad networks and MMP? 👍 If you found this useful, leave a like and subscribe to the channel for more insights on mobile game monetization, user acquisition, ad mediation, and scaling games. 🔗 AppMagic: https://appmagic.rocks/?promoCode=66d... Our social media: ▶️ LinkedIn:   / clever-ads-solutions   ▶️ Instagram:   / clever_ads_solutions   ▶️ Reddit:   / doafkkll3x