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1000 True Fans: A Formula For Business Success Want the formula for agency success? Here it is: 10 x 100 x 1000 = $750,000 and up. This is one of the most powerful blueprints to creating a sellable or lifelong asset from your marketing agency, creative studio or even as a freelancer. Seriously, even a solopreneur can do this. 1000 True Fans by Kevin Kelly was a paradigm shift in how online businesses could be successful. The concept is that creators could get 1000 fans to pay $100 a year and the creators could have a great life while making things their fans loved. And this still works! But what if you run an agency? You can't pay your team and create amazing design, marketing or advertising work earning $100,000 a year. That's where the concept of 10 True Clients, 100 Customers and 1000 True Fans comes in. This concept was popularized by my friend Dan Andrews of the TropicalMBA podcast. Link below. What was crazy is that some of us agency owners were also Internet entrepreneurs and started mixing in this theory. Over the years I've done well with this idea with a slight variation: 10 clients, 100 members and 1000 customers. Then that leaves you open to gaining 10,000 true fans. 10 True Clients, 100 True Customers And 1000 True Fans https://www.tropicalmba.com/1000-true...