Turning around a brand before it's too late скачать в хорошем качестве

Turning around a brand before it's too late

You’re running a supermarket chain that’s just been rated the worst company to work for in America. Not the worst grocery chain, but the entire country. Employee morale is shattered. Customers are leaving. The board is skeptical. Sales, traffic, margins, and market share are all trending downward. Now, imagine that a year later, that same company wins USA Today’s “America’s Best Supermarket” award. This is exactly what happened at The Fresh Market under the leadership of Kevin Miller, a veteran Chief Marketing Officer with over 35 years of experience transforming some of the world’s biggest brands, including McDonald's, Coca-Cola, PepsiCo, and Disney. In this episode of ‪@Inotherwordspod‬ , Kevin joins host Jason Hemingway to explain how a sharp focus on loyalty, data-driven decisions, and connected customer experiences repositioned the brand for long-term success. They explore what effective personalization really looks like, how to scale engagement without losing the local touch that builds loyalty, and why thriving across languages, cultures, and diverse markets is more important than ever.