Axel Kirstetter : Why most GTM models fail and how to build one that scales скачать в хорошем качестве

Axel Kirstetter : Why most GTM models fail and how to build one that scales

How can you scale a global go-to-market strategy without losing the human touch? In this episode of In Other Words, host Jason Hemingway speaks with Alex Kirstetter about why localisation goes beyond translation, how AI can support (not replace) marketers, and how focus, execution, and regional insight help brands balance central vision with local relevance. What You’ll Learn: How to avoid "lost in translation" messaging with upfront market research Why infrastructure knowledge matters as much as marketing messaging The marketing operating system that bridges headquarters strategy and local execution How to leverage AI as a productivity multiplier, not a replacement for human judgment The "focus and execute" leadership principle that transcends geography Why "global growth" is really local expansion repeated country-by-country Axel Kirstetter is brings nearly three decades of experience building scalable go-to-market strategies across startups and billion-dollar SaaS companies. With deep expertise in regulated industries and international expansion, Kirstetter has successfully navigated the complexities of launching products across diverse markets, languages, and regulatory environments. If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts.