How to Measure Free Sample Success Rate in GA4 (Two-Step Funnel Method) скачать в хорошем качестве

How to Measure Free Sample Success Rate in GA4 (Two-Step Funnel Method)

Trying to measure conversion rate in GA4 but struggling to get a clear, actionable report? In this video, I’ll show you one of the most useful (and most overlooked) techniques in Google Analytics 4: the GA4 Two-Step Funnel. A two-step funnel is an “if this, then that” method inside GA4 Funnel Exploration—you define one key action (input) and measure whether it leads to a desired outcome (conversion). This is one of the cleanest ways to understand GA4 funnel conversion rate, validate performance, and spot issues like low-quality traffic or bot activity that can distort your numbers. ✅ What you’ll learn in this GA4 conversion rate tutorial How to build a Two-Step Funnel in GA4 (Funnel Exploration) How to measure GA4 conversion rate using real user actions How to track Free Sample → Paid Purchase conversions (purchase value = 0 → purchase value ≠ 0) How to measure View Item → Purchase conversion rate (PDP conversion rate) How to analyze PLP → PDP conversion rate (collection/category pages → product pages) How to break funnels down by key dimensions like: Landing page (landing page conversion rate in GA4) Source / campaign (campaign conversion rate in GA4) How to use segments to combine insights (example: channel + age) How to identify data pollution (example: bot traffic dominating a city breakdown with zero completions) How to filter funnels to only include product pages for accurate ecommerce analysis 🔍 Why Two-Step Funnels are powerful in GA4 GA4 conversion metrics can be confusing because the “right” conversion rate depends on scope and context. Two-step funnels make it simple: pick one meaningful input event (like view_item, free sample purchase, PLP view) pick one outcome (like purchase, add_to_cart, PDP view) measure completion rate + compare performance across landing pages, campaigns, and segments This helps you find what actually drives revenue—and what’s wasting traffic. 🛒 Shopify/Ecommerce use cases covered Free sample conversion rate (who becomes a paying customer?) Product detail page conversion rate (view_item → purchase) Collection page quality (PLP → PDP, PLP → add_to_cart) Traffic quality by campaign (which sources produce real conversions?) Bot traffic detection (high activity, zero completions) ------------------------------------------------- Join 6,000+ DTC marketers who have zero waste on their ad spend and track every conversion for their DTC brands: https://www.linkedin.com/newsletters/... Get our app on Shopify: apps.shopify.com/littledata Follow us on LinkedIn:   / littledata   Connect with our Founder and CEO, Edward Upton:   / edwardupton   Check out our website: https://www.littledata.io/ Explore our case studies: https://www.littledata.io/case-studies Follow us on Twitter: @littledatauk