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What Are the Key Characteristics of Services?
7 years ago
Service characteristics
Intangibility
Inseparability
Perishability
Heterogeneity
Variability
Customer participation
Lack of ownership
Service quality
Service marketing
Service delivery
Service differentiation
Service intangibility
Service inseparability
Service perishability
Service heterogeneity
Service variability
Customer involvement
Service customization
Service standardization
Service consumption
Service production
Service demand
Service supply
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What Are the Key Characteristics of Services?
Have you ever wondered what truly differentiates services from products? Find out in just 3 minutes, backed by scientific research! This video explores the distinction between goods and services using the iHip framework: intangibility, heterogeneity, inseparability, and perishability. While these traits traditionally define services, examples like hotel beds and ATMs challenge the boundaries. The key difference lies in customer resources—services rely on customer involvement during production, unlike goods, which are produced independently. This dependency shapes characteristics like variability, intangibility, and time sensitivity, helping to determine whether an outcome is a good or a service. 🟥 SUBSCRIBE: https://shorturl.at/HyTLB *Reference:* Moeller, S. (2010). Characteristics of Services – A Customer Integration Perspective Uncovers Their Value. Journal of Services Marketing, 24(5), 359-368. Access the full open-access article here: http://www.emeraldinsight.com/doi/ful... #ServiceCharacteristics #ServiceQuality #CustomerExperience #ServiceManagement
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