#4: As a business, you are only as big as what you know скачать в хорошем качестве

#4: As a business, you are only as big as what you know

Fintech is not just about moving money.In this episode of Startup Ecosystem Conversations, I sit down with Ndu Ekwomadu, Co-Founder of BrandDrive, to explore a deeper question most people miss about fintech: data is the real infrastructure of business.We discuss how Brand Drive is building an operating system for African businesses, combining finance, bookkeeping, payments, and AI to help entrepreneurs understand their numbers and make smarter decisions.Ndu shares the story behind Brand Drive, the obsession with business data that led to its creation, and how a simple observation inside markets in Onitsha helped inspire a feature that turned 20 minutes of manual bookkeeping into a 2-second insight.We also explore:- why many fintech startups are failing- the importance of resilience in building companies- how founders should think about fundraising- why competing on price alone is dangerous- how product innovation should be driven by real customer behaviour- and why data should guide every major decision inside a startupIf you're a founder, operator, investor, or simply interested in how African fintech is evolving, this conversation offers practical lessons on building sustainable companies in fast-moving markets.