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Want to Work With Me: Agency Services and Google Ads Management: Book a Call here: https://calendly.com/erum-shaheen/str... If you are a Marketer and run Google Ads, download the FREE Google Ads Campaign Checklist:* https://crm.digitalmarketingbyerum.co... If you are new here, my name is Erum Shaheen, and I am the Founder of https://fueldigital.co/, a Google Ads agency that provides DFY & DWY Google Ads Management Services. Also, the Founder of https://digitalmarketingbyerum.com/, where we provide courses, training & coaching for Google Ads. This channel focuses on helping businesses grow profitably with Google Ads and enabling marketers to build strong, high-income Google Ads skills with clarity and confidence. I share practical Google Ads strategies based on real client experience and real account data. My focus is on simplifying Google Ads, removing confusion, and helping you make smarter decisions without wasting budget. You’ll learn: Google Ads strategy, optimization, and scaling Budget planning and performance analysis Conversion tracking and GA4 insights Real client case studies and account breakdowns Clear learning paths from beginner to advanced Google Ads Whether you’re a business owner looking for a trusted Google Ads specialist or a marketer aiming to master PPC the right way, this channel is built to give you practical insights you can actually apply. Work With Me Agency Services and Google Ads Management: https://fueldigital.co Learn Google Ads Step-by-Step Courses and Training: https://digitalmarketingbyerum.com/ Subscribe for real Google Ads insights, case studies, and proven strategies. ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ Connect with me: LinkedIn: / erum-shaheen Instagram: / the_google_ads_expert Facebook: / erumshaheen786 TikTok: https://www.tiktok.com/@digitalmarket... ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ 5 Critical Google Ads Mistakes Every New Media Buyer Must Avoid If you are starting your journey as a Google Ads media buyer, this video is going to save you years of frustration. In this video, I break down 5 costly Google Ads mistakes that almost every new media buyer makes. These are the same mistakes I made early in my career and the same patterns I continue to see in beginners who feel stuck at entry level. From getting trapped in busy work and blindly following platform recommendations, to ignoring business fundamentals, avoiding collaboration, and trying to be a generalist instead of a specialist — I explain exactly what goes wrong and what you should do instead. This is not just about running campaigns. It is about thinking strategically, understanding the “why” behind the platform, connecting ad performance to real business results, and positioning yourself as a valuable Google Ads expert. If you want to grow faster in your Google Ads career, increase your value, and avoid common beginner traps, watch this video carefully and apply the shifts I share. Whether you are a beginner in Google Ads, a freelance media buyer, or someone looking to build a long-term career in paid advertising, these insights will help you move from reactive campaign management to strategic growth. ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ Timestamps: 00:00 – 5 Critical Media Buyer Mistakes 00:34 – Mistake 1: Busy Work Trap 01:33 – Mistake 2: Not Understanding Platform Why 02:18 – Mistake 3: Ignoring Business Fundamentals 03:02 – Mistake 4: Working Without Collaboration 03:53 – Mistake 5: Staying a Generalist 04:39 – Quick Recap of 5 Mistakes 05:09 – Next Video: Career Roadmap 05:21 – Subscribe for more videos ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ #googleads #mediabuyer #ppcmistakes #googleadstips #digitalmarketing #ppcforbeginners #googleadsstrategy #paidadvertising #mediabuying #googleadstraining