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Want to Work With Me: Agency Services and Google Ads Management: Book a Call here: https://calendly.com/erum-shaheen/str... If you are a Marketer and run Google Ads, download the FREE Google Ads Campaign Checklist:* https://crm.digitalmarketingbyerum.co... If you are new here, my name is Erum Shaheen, and I am the Founder of https://fueldigital.co/, a Google Ads agency that provides DFY & DWY Google Ads Management Services. Also, the Founder of https://digitalmarketingbyerum.com/, where we provide courses, training & coaching for Google Ads. This channel focuses on helping businesses grow profitably with Google Ads and enabling marketers to build strong, high-income Google Ads skills with clarity and confidence. I share practical Google Ads strategies based on real client experience and real account data. My focus is on simplifying Google Ads, removing confusion, and helping you make smarter decisions without wasting budget. You’ll learn: Google Ads strategy, optimization, and scaling Budget planning and performance analysis Conversion tracking and GA4 insights Real client case studies and account breakdowns Clear learning paths from beginner to advanced Google Ads Whether you’re a business owner looking for a trusted Google Ads specialist or a marketer aiming to master PPC the right way, this channel is built to give you practical insights you can actually apply. Work With Me Agency Services and Google Ads Management: https://fueldigital.co Learn Google Ads Step-by-Step Courses and Training: https://digitalmarketingbyerum.com/ Subscribe for real Google Ads insights, case studies, and proven strategies. ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ Connect with me: LinkedIn: / erum-shaheen Instagram: / the_google_ads_expert Facebook: / erumshaheen786 TikTok: https://www.tiktok.com/@digitalmarket... ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ Google Ads Media Buyer: Roles, Responsibilities & What’s NOT Your Job | Erum Shaheen In this video, I break down the real role of a Google Ads Media Buyer and clear the confusion around what this job actually includes and what it does not. Many media buyers feel overworked, underpaid, and stuck in their careers because they spend too much time doing tasks that fall outside their core expertise. Here, I explain where a media buyer’s responsibilities truly begin and where they should end. I walk you through what it really means to be a Google Ads Media Buyer, focusing on strategy, campaign management, performance analysis, optimization, and communication. I also clearly explain the differences between media buyers, developers, analytics specialists, and creative roles, so you can stop doing work that isn’t aligned with your skill set. This clarity is essential if you want to grow faster, deliver better results, and position yourself as a high-value performance marketer. By the end of this video, you’ll have a clear understanding of the core responsibilities of a Google Ads Media Buyer, the boundaries you need to maintain, and why respecting those boundaries is critical for long-term career growth and avoiding burnout. If you want to build a strong foundation in Google Ads and focus on work that actually drives impact and ROI, this video will give you the clarity you’ve been missing. ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ Timestamps: 00:00 – Media Buyer Role Confusion 01:17 – What This Video Will Clarify 01:40 – Who Is a Google Ads Media Buyer 02:27 – What a Media Buyer Is Not 03:32 – Five Core Responsibilities Overview 04:36 – Performance Analysis Explained 05:37 – Reporting and Communication Skills 06:51 – Where Your Responsibilities End 09:21 – Recap and Next Video Preview ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ #googleads #googleadsmediabuyer #mediabuyer #googleadsrole #performancemarketing #googleadsstrategy #googleadsoptimization #ppcmarketing #paidads #googleadstraining #marketingjobs #digitalmarketing