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What if success isn’t about doing more… But about choosing less? In this episode, you’ll hear what really happens when a mum stops glorifying hustle, ditches overwhelm, and builds a business that fits around school pickup. Erika Clarkson is a Melbourne artist, mum of two, and member of the Done By Three Club who went from 47 business ideas and zero focus… to earning $1,500 before 2pm drawing on shop windows. No overnight success. No viral moment. Just brave belief shifts, better scheduling, consistent action — and deciding success was actually available to her. In This Episode of The Moxie Movement Podcast If you’re a female entrepreneur juggling motherhood and business, this conversation will hit home. We talk about: ✔ Overcoming overwhelm as a mum in business ✔ Why “too many ideas” is often fear in disguise ✔ Letting go of the overnight success myth ✔ Time management for female entrepreneurs ✔ How scheduling increases income and reduces anxiety ✔ Pricing your work with confidence ✔ Paying yourself properly as a business owner ✔ Consistency vs motivation in small business growth ✔ Earning more without sacrificing family time The Big Belief Shift For years, Erika believed success was for “other people.” Not for someone sensitive. Not for someone with ADHD tendencies. Not for someone whose brain moves fast. Sound familiar? She realised something powerful: You have to believe success is possible for you before you’ll take the steps required to create it. That mindset shift changed everything. The System That Transformed Her Business Not a Pinterest-perfect planner. Not a colour-coded fantasy. Simple scheduling. Instead of asking, “What should I do today?” She decided in advance. She schedules: • Sales • Life admin • School pickup • Date nights • Self-care • CEO time She deleted her to-do list. And moved from reactive chaos to calm, aligned growth. She stopped: ✖ Overdelivering for free ✖ Saying yes to everything ✖ Hoarding money “just in case” She started: ✔ Charging properly ✔ Valuing her time ✔ Paying herself ✔ Prioritising sales Now she has $1,500 days finishing at 2pm. And still makes 80–90% of school pickups. That’s what aligned business looks like. Episode Timestamps 00:00 – Meet Erika: Artist, Mum & Business Owner 02:00 – Losing Creativity (And Why Play Matters) 05:00 – The Breaking Point in Business 07:30 – Too Many Ideas, Not Enough Focus 10:00 – The Belief That Success Wasn’t “For Me” 13:00 – The Lie About Overnight Success 16:00 – Scheduling vs Reacting: The Big Shift 18:00 – Deleting the To-Do List 21:00 – From Reactive to Proactive 24:00 – Asking “What Do I Actually Want?” 27:00 – You Can Have It All (But Not At Once) 31:00 – Why Sales & Consistency Matter 33:00 – The “I Want to Quit” Moments 35:00 – Resilience & Moxie 40:00 – Pricing, Paying Yourself & Profit 44:00 – Making Money Without Missing School Pickup 47:00 – Stop Glorifying the Grind 50:00 – Working in Seasons as a Woman 53:00 – Advice for the Stuck Mum in Business 56:00 – Just Start