LoLa Podcast | Ep.8 Julian Sykes – A New Logo Won’t Save You скачать в хорошем качестве

LoLa Podcast | Ep.8 Julian Sykes – A New Logo Won’t Save You

A New Logo Won’t Save You | Design, Culture, AI and Why Branding Fails In this episode of the LoLa Podcast, I sit down with Julian Sykes, co-founder and Brand Director at Hoffi, a Cardiff-based design and service design agency with over 20 years of experience across digital platforms, branding, and user-centred services. We talk about why branding fails when it is treated as decoration instead of behaviour, why “a new logo” is usually a symptom of deeper problems, and how user-centred design is really business strategy in disguise. Julian breaks down the shift from print to digital, how the iPhone and apps changed everything, what COVID revealed about digital audiences, and why AI risks creating a world of sameness where taste, culture, and authenticity become the real differentiators. We also explore AI as a tool versus AI as a creative end point, why convenience is quietly killing quality, and why brands that understand culture and service design will outlast those chasing cosmetic fixes. If you are building a company, product, or brand and want to understand what actually drives trust, engagement, and long-term value, this episode is for you. Guest links Website https://www.hoffi.com/ YouTube    / @hoffibranding   Instagram Julian Sykes   / sykes_julian   Hoffi   / hoffibranding   #LoLaPodcast #Branding #UserCentredDesign #DesignThinking #ServiceDesign #BusinessStrategy #AIandDesign #CreativeIndustry #BrandStrategy #DigitalDesign #Authenticity #Leadership #TechAndCulture