LoLa Podcast | Ep.17 Joe Haire, Architecture Is About Feelings скачать в хорошем качестве

LoLa Podcast | Ep.17 Joe Haire, Architecture Is About Feelings

In this episode of the LoLa Podcast, Roger Theophanous sits down with Joe Haire, Co-Founder and Creative Director at White Red Architects, a Shoreditch-based architecture + interior design studio working across workplace, co-working, hospitality, and refurbishment of existing buildings. Joe breaks down how modern workplace design has shifted from “drawings and specs” to **emotion, experience, and story**, and how that changes everything, from concept development to client collaboration to construction delivery. We get into the real workflow: Revit and BIM as the backbone, rapid visual iteration with Twinmotion, client engagement through 360 walkthroughs, and how AI tools like Midjourney and Photoshop are accelerating early-stage intuition into something clients can actually feel and react to. You’ll also hear why adaptive reuse is now the default, how point-cloud scanning and BIM surveys de-risk old buildings, and Joe’s blunt take on what AI is doing to the industry: it rewards judgment, and it exposes people who don’t have it. Guest: Joe Haire, White Red Architects Links White Red Architects, Website: https://whitered.co.uk/ Joe Haire, LinkedIn:   / joe-haire-44978065   White Red Architects, Instagram:   / whiteredarchitects   Joe Haire, Instagram:   / joe__haire   Chapters 00:00 Who White Red are, workplace, co-working, hospitality 06:46 Starting the studio with no investment 25:19 COVID, why reuse and interiors accelerated 26:15 Tech stack evolution, renders, 360s, client feedback 31:22 BIM as the backbone, closing the gap between “emotion” and model 33:53 Surveys, point clouds, and dealing with unknown structure 40:45 The future, AI, judgment, and why entrepreneurship matters 45:47 Marketing as part of the product, documenting the process #Architecture #InteriorDesign #WorkplaceDesign #OfficeDesign #AdaptiveReuse #BIM #Revit #Twinmotion #Midjourney #AIinDesign #DesignProcess #Shoreditch #LondonArchitecture #CommercialInteriors #LoLaPodcast