Webinar | Why That Ad Sucks: What Marketing Can Learn From Memory Science скачать в хорошем качестве

Webinar | Why That Ad Sucks: What Marketing Can Learn From Memory Science

This video features our webinar titled "Why that ad sucks, what marketing can learn from memory science." Only 16% of advertising is remembered and correctly attributed by consumers. Yes, you read that right. Consumers don't remember the majority of ads they see, and when they DO remember the ad, they can only identify the brand 40% of the time (Sharp, 2010). What can marketers do to make sure 84% of their budget isn't going to waste? It starts with an understanding of the way consumers process ads through our emotion and memory systems. Intermark Group is a full-service marketing company that adds a layer of applied psychology to our creative for best results. We’ve had the privilege of working with the biggest and best brands from Alabama, to Georgia and Florida and all over the country. And our creative work appears on TV, outdoors, in print, on digital, and everywhere in between. LEARN MORE ABOUT INTERMARK GROUP: ▶Website: http://www.intermarkgroup.com FOLLOW US ON SOCIAL MEDIA ▶Subscribe (YouTube): https://bit.ly/2YBypfN ▶LinkedIn:   / intermark-group   ▶Facebook:   / intermarkgroup   ▶Twitter:   / intermarkgroup   ▶Instagram:   / intermarkgroup   #marketingwebinar #marketingscience #whythatadsucks