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Jonathan Parks of iGPS discusses the evolution of pallets from basic commodities to essential supply chain intelligence tools. iGPS utilizes durable, lightweight, and recyclable plastic pallets that offer significant advantages over traditional wood, including enhanced sustainability, lower shipping weight, and increased vendor compliance. The core innovation lies in embedding RFID trackers and cellular technology within the pallets, transforming them into "smart assets" which provides critical track and trace visibility, integrates with automated material handling systems (ASRS), and replaces manual scanning, leading to near 100% inventory accuracy for customers. Furthermore, iGPS leverages AI in robotic inspection systems to ensure consistent, high-quality standards. Ultimately, this approach reduces total costs by minimizing damages, lowering freight expense, and eliminating costly chargebacks. • iGPS • Jonathan Parks • Inbound Logistics • Pallets • Plastic Pallets • Smart Pallets • Supply Chain Intelligence • RFID • Logistics Automation • ASRS • Warehouse Operations • Supply Chain Visibility • AI in Logistics • Pallet Pooling • Inventory Accuracy • Freight Economics • Sustainability • Track and Trace