Part 2: Designing Your Net Zero Growth Strategy скачать в хорошем качестве

Part 2: Designing Your Net Zero Growth Strategy

Once you have a sustainability strategy, the real challenge is communicating it clearly and getting people to act. This session explains how effective communication underpins every successful net zero plan — from the vision and first steps to persuasion, reframing and choosing metrics that actually drive change. You’ll learn: • The Formula for Change — how to overcome resistance • How to cascade SMART KPIs through your organisation • Setting 2050 and 2030 targets using realistic scopes and themes Resources mentioned: • Template Carbon Reduction Plan (707): https://greenerfutureleicestershire.c... – aligns with PPN 06/21 • Action Plan Resources: https://greenerfutureleicestershire.c... – project and KPI templates • Diagnostic Tool: https://greenerfutureleicestershire.c... – baseline for goal-setting Chapters: 00:10 Strategy execution = communication challenge 00:27 The change formula (D × V × F / R) 00:38 Creating statements: short sentences with purpose 01:15 Why stories add meaning to your strategy 01:31 Questions as tools for reframing assumptions 02:00 Reframing: shifting from “what is” to “what could be” 02:05 The art of persuasion in sustainability leadership 02:27 Logos, ethos, pathos (and kairos) 03:04 Managing the message 03:48 Why specificity in KPIs matters 04:03 Strategy-aligned KPIs Speakers: Tim Elliot -   / timelliottuk   Alice Jackson -   / alice-michelle-jackson   Next step: Watch the rest of the playlist to build your sustainability strategy — from audits and action plans to funding and communication. For more articles and information connect with us:   / greenerfutureleicestershire   Check out the free resources on the GreenerFuture Leicestershire website: https://greenerfutureleicestershire.c...