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How to Think Strategically About Net Zero Growth Most sustainability work starts as an afterthought — an “extra” report, policy or target. In this 20-minute session, Tim Elliot, business coach and entrepreneur joins us to explore how to make it core to business strategy instead. Resources mentioned: • Diagnostic Tool: https://greenerfutureleicestershire.c... – map your starting point • Sustainability Snapshot: https://greenerfutureleicestershire.c... – quick baseline audit • Template Carbon Reduction Plan (707): https://greenerfutureleicestershire.c... – structure for strategy-aligned plans Chapters: 00:22 Why strategy must consider all stakeholders 00:58 From profit-only to the triple bottom line 02:18 Why focusing on people & planet unlocks better profit 03:02 One strategy, not three separate ones 03:18 Understanding your starting point 03:49 “Readiness”: are you prepared to change? 04:53 The “through line”: mapping where you are & where you’re going 05:09 Intelligent assumptions in strategy 05:20 The Three Horizons model 05:45 Horizon 1: the near-term, 90-day core 06:20 Horizon 2: the next 12–18 months 06:37 Horizon 3: long-term impact and transformation Speakers: Tim Elliott: / timelliottuk Alice Jackson: / alice-michelle-jackson Next step: Watch the rest of the playlist to build your sustainability strategy — from audits and action plans to funding and communication. For more articles and information connect with us: / greenerfutureleicestershire Check out the free resources on the GreenerFuture Leicestershire website: https://greenerfutureleicestershire.c...