CBO vs ABO: The Facebook Ads Strategy To Make - or BREAK - Your Campaigns! скачать в хорошем качестве

CBO vs ABO: The Facebook Ads Strategy To Make - or BREAK - Your Campaigns!

ABO vs. CBO: Facebook Ads Budget Strategies Explained! (note - apologies for the grainy start to the live recorded video... it does get better!) In this video, we dive deep into the comparison between Ad Set Budget Optimization (A BO) and Campaign Budget Optimization (CBO) for Facebook Ads. The speaker explains when to use each strategy based on testing phases, budget sizes, and ad performance. They cover the benefits and drawbacks of both methods and give practical examples of setting up ad campaigns in Ads Manager. Learn about the importance of monitoring ad performance, the concept of 'stop-loss', and the impact of iOS 14 on CBO strategies. Ideal for marketers looking to optimize their ad spend and enhance overall campaign performance. 00:00 Introduction to Budget Optimization 00:34 When to Use Campaign Budgets 02:29 Setting Up Ad Set Budgets 04:34 Managing Ad Performance 07:03 Stop-Loss Strategy in Ad Management 08:56 Campaign Budgets: Setup and Benefits 12:30 Challenges with CBO 16:38 Testing and Transitioning to CBO 18:21 Impact of iOS 14 on CBO 22:26 Final Recommendations and Q&A Want more gems like this? Grab a FREE TRIAL of our AdSignals program with a low cost membership that unlocks a wealth of Meta ads knowledge, supportive community and AI apps to set you free from Facebook ads pains: https://join.adsignals.com/97mifge-ytads