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Transforming Lives Through E-Commerce and Marketing: Insights from Dimitris Skiadas & Depesh Mandalia | The BPM Method Podcast Join Depesh Mandalia, founder of the BPM Method and author of the BPM Method book, in the relaunch of the BPM Method podcast. In this episode, Depesh welcomes Dimitris Skiadas, who was his first guest in 2018. Dimitris shares his transformative journey from being an accountant to becoming a successful entrepreneur in e-commerce and digital marketing. They discuss the intricacies of running ads, human psychology in buying and selling, and life as an entrepreneur. Dimitris delves into his experience with various business models, the importance of understanding customer needs, and leveraging AI in marketing. He also offers valuable advice for those in the early stages of their entrepreneurship and talks about the personal realization of balancing professional success with health and family. Tune in for actionable insights and inspiring stories! Key segments: 01:54 Meet Dimitris Skiadis: From Accountant to Entrepreneur 04:39 The Fundamentals of E-commerce Success 07:20 Understanding Your Audience and Crafting Irresistible Offers 12:44 Analyzing Data for E-commerce Optimization 20:45 The Importance of Attribution in E-commerce 25:14 Navigating the Customer Journey 26:16 Tools for Tracking and Analytics 27:02 Personal Motivation and Business Ventures 30:28 The Role of AI in Business 33:03 Challenges in E-commerce and Client Management 40:10 Balancing Health and Entrepreneurship 46:07 Favorite Greek Foods and Final Thoughts Learn more about The BPM Method: www.BPMmethod.com Get The BPM Method Book: https://link.bpmmethod.com/book