US eGrocery Sales Trends with Brick Meets Click - November 2024 Insights скачать в хорошем качестве

US eGrocery Sales Trends with Brick Meets Click - November 2024 Insights

It’s time for an all-new episode of US eGrocery Sales Trends, hosted by Mark Fairhurst, Chief Growth Officer at Mercatus, and David Bishop, Partner at Brick Meets Click. This latest installment dives into November’s eGrocery sales, which reached $9.6 billion this past month—thanks to increased Thanksgiving demand combined with evolving shopping behaviors. This topline sales figure for the month represents 18% year-over-year growth. Mark and David begin their discussion with insights into the popularity of Walmart and its ability to win over customers through price, convenience, and innovation. The pair explore Walmart’s growing market dominance, fueled by its aggressive delivery expansion and services like Walmart Plus, which are capturing both low- and high-income customers. David shares personal anecdotes of how his household saved nearly $20 on a single Walmart order compared to a local grocery store—an experience that underscores Walmart’s pricing power and appeal to cost-conscious shoppers. Mark and David also talk about the strategic tactics Walmart employs to enhance customer retention, including dynamic delivery upselling and personalized app prompts that encourage repeat purchases. With more than 50% of eGrocery customers now in the "4+ orders per 90 days" category, David reports that repeat intent rates are climbing to their highest levels since 2020. He speculates that this is driven largely by Walmart’s focus on customer experience and affordability. As Walmart continues to refine its value proposition and increase its first-party delivery service options, regional players are struggling to compete on both price and service. Mark identifies how Walmart is able to use its customer data to retain customers and then use that increased shopping to collect more data and provide even more relevant offers to customers. This prompts David to come back to something he discussed earlier in the episode: Walmart’s success in shifting its appeal to higher-income households, a segment that historically avoided the retailer. This shift, he points out, has been enabled by innovations like dynamic delivery upselling, personalized app prompts, and Walmart Plus’s convenience-driven model which has led the retailer to offer its own delivery service in nearly 98% of its locations. For a deep dive into these insights, watch the full episode and explore November’s grocery sales trends in detail on the Mercatus website: https://www.mercatus.com/resources/re.... Timestamps: 0:00 – Introductions and Opening Remarks 0:45 – November Grocery Sales Overview 1:35 – Comparison Shopping: Grocers vs. Walmart 5:20 – Walmart Upselling on Convenience 8:00 - Exceeding Customer Expectations in Fulfillment 14:05 – High Repeat Intent Rates 18:20 – Walmart’s Focus on Affluent Shoppers 20:15 - Reduced Subscription Fees For Lower-Income Households 24:30 – Holiday Wishes About Brick Meets Click Brick Meets Click (https://www.brickmeetsclick.com/) is an analytics and strategic insight firm that connects today’s grocery business with tomorrow’s needs. Our clear thinking and practical solutions help clients make their strategies and customer offers more compelling and relevant in the changing US grocery market. We bring deep industry expertise, knowledge of what’s coming next, and fact-based analysis to the challenge of finding new routes to success. About Mercatus Mercatus (https://www.mercatus.com/) drives digital transformation for retailers through an extensive suite of connected commerce and personalization solutions. We enhance shopper engagement, tailor experiences to individual preferences, and cultivate enduring loyalty across retail businesses of every size. Our mission is to enable retailers to captivate customers, boost sales, foster retention, and deepen loyalty in a digital world. With our cutting-edge solutions, retailers can streamline operations, enrich customer experiences, and realize substantial growth. Embark on the digital transformation journey and unleash the full potential of your retail business with Mercatus. #groceryecommerce #grocerysoftware #groceryretailindustry #mercatus #walmart #groceryretail #grocers #onlinegrocerysolutions