Financial Accounting Cengage Ch15 Pt2 - Profitability Ratios скачать в хорошем качестве

Financial Accounting Cengage Ch15 Pt2 - Profitability Ratios

This chapter provides a comprehensive introduction to the tools and techniques used to evaluate a company’s financial performance. You will learn how analysts interpret financial statement information using standard analytical methods and ratios. The lesson begins with an overview of the primary approaches to analysis, including horizontal, vertical, and ratio techniques, and explains when each method is most useful. You will then learn how to assess a company’s liquidity, solvency, and profitability by applying key financial ratios and interpreting the results in context. The chapter also explains how these measures connect to real-world decision-making for investors, lenders, and managers. We conclude with a walkthrough of the major components of a corporate annual report, including the audited financial statements, notes, management discussion and analysis, and supplementary disclosures. By the end of the chapter, you will understand both how to compute analytical measures and how to use them to draw meaningful insights about a company’s financial health. At the end we do an activity researching 10-Ks of real companies. Please do this activity on your own after the video! Thank you for making it to the end of the course. It means so much that you take the time to watch my videos. Please make sure to like and subscribe!