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Is there a gap in how the fitness industry approaches health? In this episode of the Hop Podcast, the founders share the story behind building HB+ and launching Hop, a sustainable fitness and lifestyle wellness space designed for long-term health. They discuss the gap in traditional gyms, where isolated muscle training often replaces real-life functional movement, and how this led to Hop’s barefoot training philosophy, functional strength approach, and personalized lifestyle assessments. The conversation also explores community-led coaching, building a physical wellness studio, and creating an ecosystem that integrates strength training, mobility, physio, breathwork, and rehabilitation into a holistic, sustainable health model — redefining fitness as a lifestyle, not a short-term goal. ------------------------------------------------------------------ In This Episode 0:00 - Intro 0:50 - About the Founders 1:32 - The life before becoming entrepreneurs 6:03 - The gap in fitness industry 8:08 - The toughest part about working together 9:29 - What Really Drives Selina? 14:25 - What is hop? The Philosophy Explained 16:29 - Why there are no machines in hop studio? 17:48 - Why Lifestyle Assessment Matters Before Starting Fitness? 20:01 - Are fitness or wellness clubs the new tinder? 22:31 - The final verdict. Who’s Actually the Boss? 23:36 - Outro --------------------------------------------------------------- About the Founders Selina Pattnaik: She is a Lawyer turned Entrepreneur and Mental Health Therapist (Master NLP Practitioner). As Co-founder of HB+ and Hop, she brings a systems-driven, research-oriented approach to sustainable fitness. Her focus lies in building structured, personalized wellness frameworks that integrate science, mindset, and preventive health. Follow her here: Instagram: / the._.sel LinkedIn: / selinapattnaik Subhadeep Choudhury: Co-founder of HB+ and Hop, he is a Lawyer and Company Secretary (CS) turned Entrepreneur. He is a professional Animal Flow Coach and specializes in Circuit Training. Passionate about movement, culture, and community-building, he focuses on making fitness engaging, functional, and deeply human. Follow him here: Instagram: / subhadeepraychoudhury LinkedIn: / subhadeepraychoudhury ---------------------------------------------------------------- Connect With Us: Instagram: / hopwith_hb Website: https://hbplus.fit/ LinkedIn: / hbplus #HopPodcast #sustainablefitness #fitnessconsistency #wellnessjourney #healthylifestyle #lifestylewellness