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In this episode, we sit down with serial founder and advisor Jim Ball to unpack how real companies grow: through teams, systems, and clear roles that compound over time. Entrepreneurship is a disciplined craft, not a daredevil act. We dig into the sell-build-run triangle that underpins resilient organizations. Jim explains when a CEO should jump on a sales call—and when they should stay out—and why the real goal is a system that closes deals while you’re working on the business. Jim also introduces Build Grow Last and the Ascent framework, a stage-by-stage map for marketing, sales, finance, legal, and operations. Most founder problems are common, which means much of the solution already exists - you adapt the last mile to your market. We close with concrete takeaways: design processes you can scale, measure what matters, and keep improving the machine. Learn more about Jim's work at https://buildgrowlast.com