Marketing and Sales HATE Each Other (How To Fix It) скачать в хорошем качестве

Marketing and Sales HATE Each Other (How To Fix It)

Why Marketing and Sales Hate Each Other (and How to Fix It) Do you feel like your marketing department is throwing "tire kicker" leads over the fence while your sales team complains they can't close anything? In this episode of The Slow Pitch, Rob Jager sits down with digital marketing strategist Lisa Rabel to discuss the "disaster" that occurs when these two vital departments don't work together. In This Episode, You’ll Learn: The "Know, Like, Trust" Journey: Why marketing owns the first two steps, but sales must bridge the gap to build real trust. Demographics vs. Psychographics: Why checking a box for "budget" isn't enough, and why a prospect's mindset is the true indicator of a high-value client. Stop "Selling Forklifts to Banks": How a broad target audience and a lack of internal communication lead to wasted marketing spend and frustrated sales teams. The Power of the Quarterly Meeting: Why you need to get finance, production, and operations in the same room to align your business strategy. Fierce Conversations: How brutal honesty and radical collaboration can fix a broken sales process and increase your ROI. Stop the Silo Mentality If your sales are soft and your numbers aren't hitting the goal, it’s time to diagnose whether it’s a marketing issue, a sales issue, or a failure in the handoff. Rob and Lisa break down how to create a "rebel mindset" that prioritizes the customer experience over individual egos. YouTube Chapters: 00:00 Why Sales and Marketing Don’t Play Nice 2:40 When does Marketing End and Sales Begin? 5:56 Why Psychographics Matter More than Demographics 7:53 Stop Selling Forklifts to Banks: The Danger of Broad Targeting 10:11 How to Market to Influencers vs. Buyers 14:21 Why Marketers MUST Listen to Sales Calls 17:23 Fractional Experts: Solving the Small Business Budget Gap 21:06 Changing Compensation to Drive Client Retention 28:35 The Quarterly Meeting: Getting the Right People in the Room 32:28 Using “Fierce Conversations” to Fix Your Business Connect with The Slow Pitch: Website: TheSlowPitch.com Call or Text: 608-708-SLOW (7569) Email: Questions@TheSlowPitch.com Keywords: Sales, Marketing, Work Together, Sales and Marketing Alignment, Business Strategy, Psychographics, Lead Qualification, Sales Process Improvement, The Slow Pitch Podcast, Sales pipeline, sales process, prospect qualification, sales training, closing deals, sales strategies, sales podcast, pain questions, B2B sales, relationship-based selling, Sales Strategy, ROI, Business, Alignment, Customer Experience About The Slow Pitch Sales Podcast The Slow Pitch is a sales training podcast that teaches relationship-based selling strategies. Host Rob helps sales professionals slow down their process to close more deals by focusing on genuine client needs, asking better questions, and building trust instead of relying on high-pressure tactics. Every episode delivers practical, proven sales techniques you can use immediately. Subscribe to The Slow Pitch on YouTube for weekly sales training, tips on improving your close rate, and proven strategies for building a healthier sales pipeline. Don’t forget to share this episode with someone in your network who needs help breaking out of a sales slump.