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In a crowded market, one question decides who wins: why should anyone remember you? In this episode of The Squared Table, Victor sits down with Manesh Palli, brand strategist, founder of 10xbrand and host of The Manesh Palli Show, to uncover what separates the iGaming companies that stand out from those that fade into the noise. Manesh explains why having a great product is only the entry ticket and how true growth comes from clarity, consistency, and authentic storytelling. From defining a unique point of view to building a professional presence that keeps you top of mind, he breaks down how brands can grow without chasing trends. They also discuss the dark side of over-spending on trade shows, the fear of visibility in unregulated markets, and the marketing mistakes that quietly kill promising providers. If you’ve ever wondered how to make your brand matter in iGaming, this episode will show you where to start and what to stop doing first. Host: Victor Julio Coupé Episode Topics 00:00 – 00:41 Introduction 00:42 – 03:20 Why “great product” is only the entry, not the edge 03:21 – 05:00 Defining your ‘why’ and building real positioning 05:01 – 07:40 Visibility beats being “the best”: consistency over referrals 07:41 – 09:00 The unregulated dilemma: when visibility feels risky 09:01 – 11:40 Clarity in messaging and why marketing too late kills growth 11:41 – 13:20 Event spending mistakes and brand foundations 13:21 – 17:40 Turning every event into a full campaign 17:41 – 20:40 The proof problem: hiding clients vs. showing confidence 20:41 – 22:00 Founder-led branding and authentic storytelling 22:01 – 24:40 A simple 3–4 post weekly LinkedIn structure 24:41 – 25:38 Finding your tone and building a distinct voice 25:38 – 25:47 Outro Connect with Manesh 10xBrand: https://www.10xbrand.io/ Website: https://www.maneshpalli.com/ Youtube: / @igamingrealtalk Linkedin: / maneshpalli Connect with Kensho Media Website: https://www.kenshomedia.com/ Instagram: / kenshomediaseo YouTube: / @kenshomediaseo LinkedIn: / kenshomedia