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Most PBNs fail because they’re built on weak domains with no traffic, but the well-made ones still work, remaining one of the most reliable weapons in competitive iGaming SEO. In this episode of The Squared Table, Victor sits down with Daniel Lux, SEO consultant and founder of Linxact, to talk about the current state of PBNs, link building, user-signal manipulation, and AI/LLM visibility. Daniel reveals why most PBNs fail, which kind still works, and how link evaluation now goes far beyond surface metrics like DR or DA. He also explains the dangers behind hacked guest posts, negative SEO attacks, and how to clean a toxic backlink profile without crashing the pages that actually generate revenue. They dig into CTR manipulation, why it’s nearly impossible at scale, and why viral boosting has become one of the most effective tactics in competitive SERPs. Finally, Daniel shares his take on LLM rankings: what influences AI-generated answers right now, and why mentions and structured content matter more than sheer volume. Host: Victor Coupé Episode Topics 00:00–00:40 Intro 00:41–02:30 Why most PBNs fail and why traffic matters more than content 02:31–04:00 How Google filters links today 04:01–05:20 Why PBN usage is declining and why good ones still work 05:21–07:10 The rise of low-quality “fake guest posts” and hidden PBN links 07:11–09:10 Why CTR manipulation barely works today 09:11–11:20 Viral boosting: how it works & why it outperforms CTR manipulation 11:21–12:40 NAF Boost: how Google interprets traffic & user signals 12:41–14:40 What makes a link “risky” | spam vs. real danger 14:41–16:30 Negative SEO attacks: bulk guest posts & exact-match anchors 16:31–18:00 How to clean toxic links without crashing ranking URLs 18:01–20:40 Ranking in LLMs: search layer vs. LLM layer 20:41–22:00 How Bing affects LLM visibility 22:01–23:40 Why mentions & schema matter for future AI rankings 23:41–24:20 Outro Connect with Daniel Website: https://linxact.com/ Linkedin: / daniellux Connect with Kensho Media Website: https://www.kenshomedia.com/ Instagram: / kenshomediaseo YouTube: / @kenshomediaseo LinkedIn: / kenshomedia