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Major sporting events increase traffic, but they also increase exposure. In this episode of The Squared Table, Victor speaks with Iris den Boer, iGaming Consultant, about what responsible gaming really looks like when global tournaments like the FIFA World Cup flood casinos with first-time bettors and highly active regulars. Iris explains why protection systems must scale as fast as marketing, and why responsible gaming starts at registration, not at crisis. They explore how AI detects behavioral shifts in real time, and how emotion-aware communication, halftime nudges, and personalized outreach can introduce friction without killing the excitement. The conversation also highlights why the real test comes after the event. Post-event monitoring, powered by systems that combine behavioral and conversational signals, allows operators to detect risk earlier and respond with greater precision. As regulation tightens and traffic spikes become more frequent, operators investing in proactive, AI-driven protection will build a sustainable growth. Because as Iris mentioned: responsible gambling isn't about stopping the excitement, but about designing safer momentum for you and your players. Host: Victor Coupé Episode Topic 00:00 – 01:09 Introduction 01:09 – 02:40 World Cup Spike: First-Time Bettors + Increased Activity 02:40 – 03:50 Protection at Scale: Safety Tools Must Grow with Marketing 03:50 – 05:20 In-Game Friction: Emotion-Aware Nudges + Halftime Pauses 05:20 – 07:15 Post-Event Reset: Why Monitoring After the Tournament Matters 07:15 – 10:30 Responsible Gaming from Day One: Visibility, Limits + Segmentation 10:30 – 13:35 Behavioral Triggers: Deposit Increases, Longer Sessions + Withdrawal Reversals 13:35 – 15:00 The Future of RG: Regulation Gaps vs Behavioral Research 15:00 – 18:05 AI Detection: Merging Behavioral + Conversational Signals 18:05 – 22:03 AI + Human Teams: Real-Time Risk Detection at Scale 22:03 – 22:07 Outro Connect with Iris Linkedin: / iris-denboer Connect with Kensho Media Website: https://www.kenshomedia.com/ Instagram: / kenshomediaseo YouTube: / @kenshomediaseo LinkedIn: / kenshomedia