iGaming SEO in LATAM: How to Plan Expansion Properly скачать в хорошем качестве

iGaming SEO in LATAM: How to Plan Expansion Properly

LATAM is a serious growth lever for iGaming, but only if it’s treated as an SEO build, not a copy-paste expansion. In this episode of The Squared Table, Alvaro Lozano joins Victor to explain what teams consistently get wrong when entering LATAM: launching without a clear URL and site structure, confusing “Spanish” with true localization, and chasing authority in ways that create risk instead of momentum. They discuss how to choose the right first market, when evergreen content can be shared versus when country-specific pages are non-negotiable, and the early strategic decision operators face: expand using an existing brand, or acquire for speed and authority. For teams with LATAM as part of their growth plans, this episode offers clearer signals on where to focus and where to be cautious. Host: Victor Coupé Episode Topics 00:00–02:00 Intro + LATAM ≠ “just translate Spanish pages” 02:00–03:10 Where to start: existing content + authority baseline 03:10–05:05 URL structure + evergreen vs localized (laws/pricing/currency) 05:05–06:05 Start from scratch vs acquire for speed 06:05–08:00 Hardest markets + competition landscape 08:00–10:00 Economic instability vs demand 10:00–13:00 Is LATAM SEO different? Fundamentals + technical + authority example 13:00–15:55 Budget tradeoffs (buy links vs acquire) + Digital PR timing 16:00–18:00 Common mistakes entering LATAM 18:00–End AI shift + why SEO still matters + Outro Connect with Alvaro Lozano Linkedin:   / alvarolozanofuentes   The Head of SEO: https://www.linkedin.com/company/the-... Connect with Kensho Media Website: https://www.kenshomedia.com/ Instagram:   / kenshomediaseo   YouTube:    / @kenshomediaseo   LinkedIn:   / kenshomedia